How to sleep yourself six figures

Recently I heard a story about the “Cat Grandpa”.

A kind septuagenarian that volunteers at a cat sanctuary a few times a week. 

He has a bit of a routine:

Show up… brush the kitties… spend some time with them, “getting to know each cat’s likes and dislikes”... and then lay on one of the oversized couches petting a kitty or two. 

As you may guess, this inevitably leads the volunteer Cat Grandpa to taking a bit of a cat nap. Which, apparently, all the kitties love. 

But lest you think this is simply a tale of kindness to warm your whiskers, let’s get to the rub:

Just like the Cat Grandpa had a routine, the shelter owners had a routine too. They’d wait patiently for him to doze off… then snap of a few quick pictures for social media. 

Soon enough, Grandpa Tabby went viral, leading to shares, media appearances, and most notably, $100,000 in funds raised for the shelter. 

So yes. This Grandpa quite literally slept himself six figures. 

What does this have to do with you? Well, it’s very unlikely you’ll find a way to sleep yourself six figures let alone six cents. But there is a lesson:

People love to be entertained… and they love giving their money to entertaining people. 

So if you land upon the right eye-catching novelty, you can land your shiny 
Derriere on so much media (aka free publicity) it makes your head spin. 

But that’s extremely hard to predict. 

So it’s wise to have planned contact with your audience that you can regulate and control. 

And my 100% biased favorite way to do that is to build a list and mail it regularly.

Because once someone is on your list, it becomes much easier to entertain and form that bond. You don’t have to have a “gimmick” to get attention. But there are some things you can do to be automatically more entertaining. 

Here’s a Copy By McCune Certified “Entertainment Cheat Sheet”:

1. Tell Stories — There are many reasons to tell stories in your marketing. Humans naturally think in stories… they have ‘baked-in’ believability… and they’re inherently entertaining. Stories are so important, I’d suggest having 5-10 stories in your back pocket that you’ve “rehearsed” so that you can tell them on podcasts and the like. 
2. Reference Pop Culture — One of the easiest ways to entertain and get attention is to “tap” into the pop culture your audience already finds entertaining. This is why it’s so important to have really good market intel and know what’s on your markets mind. 
3. Use Drama — I’m not talking about the “save the drama for yo mama” type of drama. I’m talking about using curiosity, contrast, and intrigue. Having short sentences. Then having much longer sentences to give you a different feel. There are tons of ways to ‘inject’ drama into a sales message. Experiment and find what works for you (use controversy if ye be brave). 

This is just a quick way to get started. But by doing the above, you’ll automatically start sticking out as an entertaining thought leader. 

And if you’d like to find more ways to entertain, go check out my book. It details my email system. You can download a free copy here:

www.copybymccune.com

Tyler McCune

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