If you’d like to run a business that gives you incredible flexibility… but don’t want to sacrifice security and growth… then this letter can potentially show you how by sending a simple email every day.
But first, some context:
Not that long ago running a business was a bit of a “death sentence”. Not that the alternative (getting a corporate gig) was much better.
But just a few decades ago many small business owners had to:
1) Physically show up every day for the business to make money, or
2) Outsource to others which meant putting a lot of stress and responsibility on their shoulders (they were after all responsible for the wellbeing of the employees who’s salaries they paid)
Today we have many more options available to us. People can easily move to third-world countries where they can live for pennies on the dollar. Similarly there are ‘digital nomads’ traveling from spot to spot. And others going the more ‘traditional’ route, have found jobs at startups and major companies that focus on creating incredible work cultures.
But still, there are those of us that don’t want to live in the rainforest or at the base of a volcano… we don’t want to live out of a bag… and we don’t want “boss-types” telling us what to do… no matter how positive the work culture is.
Which is why many business owners are making the switch to “lifestyle” businesses. Ones that aren’t meant to grow indefinitely…
… but hit a certain revenue level so the owners can go live life. So instead of waiting until you’re 75 for retirement… it's like getting a bunch of mini retirements along the way.
Sadly this means a lot of “lifestyle” business owners trade longterm growth and business security for flexibility. But the truth is that they don’t have to. There are tons of ways to run a successful and growing business from your laptop or even your phone.
And in my opinion (biased as it is), email is the ultimate way to run a so called “lifestyle” business without trading growth and security.
The reasons are manyfold:
As you build your list you’ll get new customers meaning you’ll automatically scale (without doing that much more work). As you chisel out your positioning as a leader, your customers will want to come back and buy more of your goods. And as you get more expertise and effectiveness, you’ll be able to raise your prices with zero fuss.
Yes, it’s all incredibly scaleable and all revolves around building a list and mailing it regularly. Personally, I mail daily. And I encourage my clients to mail daily as well.
Why would you want to mail daily? Here’s a quick rundown:
1) Your best prospects will thank you for mailing daily. They signed up to your list to learn and connect. As long as your emails are interesting and useful, you can never send too many.
2) Your best customers want to keep in touch. They’ve built a bond with you. They want to know what you’re up to… what you’re experimenting with… and what you’ll be selling next.
3) You’ll gain impenetrable positioning. You’ll leap ahead of other so-called “experts” by showing up every day with a new idea. That means you can skip a few rungs and easily outsell others with more testimonials, experience, credibility, proof, etc.
4) This is an extension of “3” above, but by mailing daily you’ll be demonstrating your expertise. Which takes you from an expert to a leader. In our day-and-age, leaders beat experts any day of the week.
Ok, so you want to start writing emails but think it’s too hard or will take too much time?
Well here’s the thing:
Writing a daily email doesn’t have to be that difficult. It can be when you first start. But if you have a basic understanding of marketing and copywriting… and a simple system you can follow… then your daily email can get ‘batted out’ in 30 minutes or less.
And to give you a jumpstart, here are a few ways to streamline the process:
1) Understand your audience — This is vital for any sort of marketing or sales message. It all starts with your audience. I dedicate the entire first section of my book to talking about audiences and how to ‘creep’ into their psychology. But for now, just talk about things that interest them… especially pain-points your product or service helps to solve.
2) Don’t reinvent the wheel — There are a million templates for emails and subject lines. The truth is that even A-List copywriters use templates and swipes. So don’t feel bad looking up some templates or even adapting a great headline for your use. In fact, I cover 10 email types and 14 subject line templates in my book, “Email Emperor”.
3) Don’t ignore the muse — The muse detests being ignored. And one thing you may find when you start writing daily emails is that the muse tends to pop up all over the place. Always giving you an idea here… a little nugget of thought there. The secret is to always be receptive. Keep a pen and notebook handy or simply email yourself the idea. I’m doing this constantly and my muse (aka subconscious) rewards me often.
I hope this article inspired you to write daily emails and gave you some ideas on how to do it.
If you’d like to go deeper into this topic and learn my entire email writing system, you can download a free copy of my book, “Email Emperor”, here: