Word just came in from a client that I helped boost their membership site subscription revenue 20% by sending just 12 emails.
Which means tens of thousands of extra dollars in recurring revenue for them over the next few months. (Depending on their stick rate and who chooses to upgrade to the more expensive package, could be much more.)
The crazy part is, almost none of the emails sold the membership site.
In most of them, it was two-thirds through the email before I even brought the membership site up. And when I did bring it up, I would barely even mention a benefit at all.
So yes, I was not selling the membership site.
I was selling something else entirely.
So what was it that I was “selling”?
And more importantly, how can you use this to boost your sales too?
Well, what I was selling had little to do with the benefit... or the content... or even the "prestige" of joining a group.
What I was really selling, is how the prospects view my client.
I was “selling” my client as someone worth listening too.
And to me, that’s the whole game.
Because people buy you first. And your offer second.
And on that note...
Unlock my daily email tips here:
P.S. I almost forgot to pay off that subject line about using toilet humor to boost sales.
One of the emails that added a lot of new people (something like 20% of the total new members came from that email) had the subject line:
“Do this on the toilet to make extra dough”
And the whole email was about how you can spend your toilet time reading or studying. And then I simply tied that into the trainings inside the membership site. (AKA, they could watch / listen to those trainings while — uhhh — taking care of business.)
Worked like crazy.
Mostly, I'd guess, because it stood out in the inbox and got attention.
In fact, if we changed the CTA, that email could be used to sell nearly any of their offers.
Food for thought.
Now I’m off to take Roo on a walk on the beach.
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