How to write emails at breakneck speed

This morning I was reading a Medium article by a guy who teachs authors how to run their own business. He was talking about the all-mighty subject line and how to write subject lines people opened. 

Overall it was a pretty good article. Lots of good copywriting fundamentals for the crowd. 

But one part stuck out like a sore bum:

“There’s little than spending an hour or two crafting an email that no one opens.”

In my experience, spending an hour or two writing an email is way too long. And not just because I like to live a ‘slacker-friendly’ life. But because The best stuff usually comes out when you write quickly.

Write drunk… edit sober as the old adage goes. 

Of course, I’m 100% biased because as an email copywriter. I write dozens and dozens of emails each month for myself and clients so I’ve gotten pretty fast. 

Even so, I think most people could easily write an email in 30 minutes… 1 hour tops. In fact, if you struggle with writing emails and find it takes you hours, try timing yourselves and forcing yourself to finish in the allotted time. 

As Dan Kennedy says:

“Work expands to fill the time allotted.”

But the truth is that part of my Speedy Gonzalez approach is made possible by my email system. Not having to guess or reinvent the cheese wheel every time. 

But in lieu of the entire system, here are a few tips to help you write speedy emails:

1. Understand Your Market — I often hear from people “I have a copywriting problem… I don’t know what to write about.” This is 100% not a copywriting problem and 100% an understanding your market problem. The more you understand your markets pains, frustrations, dreams and desires, the faster you’ll be at writing profitable emails.
   
2. Writing Every Email From Scratch— There are many things that can be ‘repurposed’ for emails. For example, any Medium article you write… there’s an email (actually, that could be multiple emails). Anytime you answer a FAQ… there’s an email. See something you disagree with in your industry and have an internal mental rant… yup, there’s an email.
   
3. Not Having A System In Place— This is an important one. Having a system in place allows you to repeatedly and reliably “burp out” emails. And when you practice the system, after a time it becomes second nature. It seeps into your psychology so it just happens naturally. There’s a lot to a system, but in part it’s having email ‘types’ and subject line templates to use and fall back on. Especially when you’re first writing emails.
   

Anyway, I hope this was helpful to anyone who struggles to write emails. 

I go way deeper into this topic and share my entire system in my book (along with 10 email types and 15 subject line templates you can use to begin making sales to your list as soon as tonight).

You can download a free copy here:

www.copybymccune.com

Tyler McCune

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