Sent Friday, July 3, 2020
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I abhor "Dr." Phil ("Dr." in quotes because he has not been licensed to practice psychology in over a decade).
I think what he does is pure evil.
Getting people to spill their guts about their deepest, darkest insecurities on national TV. All so he can make a buck.
Worse, he does it with a veneer of "I'm just trying to help".
But even though Dr. Phil is Voldemort incarnate, there’s a lot you can learn from watching his show.
Especially how the “pushers” (aka producers and editors) get you addicted. Because even though the show is a dumpster fire… it's hard to look away.
In fact, given the way the show is shot and edited, it is clear the editors very consciously “inject” that addictive quality.
Yes there’s drama… yes there’s controversy...
But there's another tactic they use in the cutting room which not only can be applied to your emails and sales copy... but can be applied extremely easily. And when you apply this 100% purely "mechanical" copywriting skill, you make it practically impossible for your prospects to look away.
And no, it’s not just Dr. Phil who uses it.
You can find this sprinkled throughout pretty much every great piece of writing, copy or otherwise (if you have ever read something that you just couldn't put down, it was likely due to this "tactic").
So what is this tactic?
And more importantly, when can you start using it?
That is something I am saving exclusively for my clients. Specifically, the clients who take me up on my copy critique offer by the deadline below.
Simply go to this link: www.copybymccune.com
Pay the measly $284 fee before Friday, July 3rd at 5 PM PDT, and I will promptly email you with directions and next steps. And yes, during the critique, I will be sure to point out this tactic, and exactly how to apply it to your copy.
Here is what you can get critiqued:
1 sales page
2 opt-in pages
Or a combination of the above (5 emails + 1 opt-in page... A sales page lead + 5 emails... etc)
[If you need more copy than that critiqued, or have specific needs, simply email me letting me know and we can work out a deal]
In your critique, you will receive notes of the major changes I suggest to make your copy better... rewrites and ideas for headlines, subject lines, CTA’s, and other key areas of your copy… and a concise video of me walking you through each and every change.
Deadline is soon. So you better saddle up that dog and pony show:
P.S. Just so you know, I take my own medicine. Recently, I had the chance to get my copy critiqued by a top copywriter and I threw this email on the chopping block. She told me the email was very strong already, so she didn’t have much criticism to give (which is a huge compliment coming from her). But the few things she did point out, made the email that much better. And one of those things was a huge power lesson for me that I will be applying to all my copy moving forward. If you sell to boomer’s especially, this lesson will make your copy much easier to read and understand (it takes only half a minute to explain, and maybe a half a minute more to apply to your copy). And even though this lesson is extremely obvious once it is pointed out (it is something you can’t unsee) I personally have never heard it taught by any other copywriter or marketer. And yes, I will share that lesson with you too. But only if you buy before the deadline using the link below: