"This old cat from the hood,
Told me, 'Out of every bad situation comes some good',
It's understood prison ain't good for my health,
Lookin' in the mirror, introducing me to myself"
-- One Be Lo in "I Know Why The Caged Bird Sings"
Yesterday's email seemed to strike a sympathetic string. In fact, I it brought more responses than any other email I've sent.
The funny thing is I didn't "teach" anything about copywriting or marketing. There's a lesson there (for me too).
One of the responses, from email subscriber Michael Draper (Two Wolves Creative Design Studio), tickled a chord in me. So I'm reprinting it below with his permission:
I’ve been in your list for a few weeks now. Since el-Benbo mentioned you in an email.
Just wanted to say, I’ve really enjoyed your emails, but this one in particular hits home.
It’s a great sentiment. I’ve been at home with my wife and kids for two months now. Cooking together. Learning together. Playing together. It’s been wonderful to slow down and reconnect.
Like you, I’m always working to make my business better. I enjoy it.
Having time to focus on being SUPER present for my wife and kids...it’s been enlightening.
And ultimately will effect how I interact with the world at large.
Thanks for the great email.
Wishing you the best,
One of the reasons I wanted to share this is as an "antidote" to the crud being spewed on the news. Because rarely does the news give you a raw, intimate look into someone's life like Michael gave us (one of the best gifts you can give if you ask me).
It also shows a hidden benefit to email marketing. I've connected with so many cool people all around the globe. From Brazil... to Australia... to El Salvador... and of course all over the You—Ess—Of—Ayy.
And most of them are kind, hard-working, salt-of-the-earth types. There's a lot less bickering, back-stabbing, and in-fighting than the noose media would lead you to believe.
So next time the noose has you feeling up to your neck, remember this:
It ain't shit... it's manure.
To hop on my waitlist -- where you will be notified next time I have an opening in my schedule to take on a new client -- head here:
P.S. If we haven't "met" yet, go ahead and click that reply button and say hi.