Ever heard of the Italian Donald Trump?
His name is Silvio Berlusconi.
And in the ‘90s, he rose to the highest political office (and had way more power than any other Italian Prime Minister in history) almost solely through his intelligent—though shady—use of his media empire.
How’d he do it?
Well that’s where his evil genius really shines.
He did it through what some call “constant conditioning”.
He so controlled the narrative that his agenda was adopted by the masses.
One news outlet even said he “... transformed Italian life into the world’s longest running reality television show: ever day’s lead news — flattering or unflattering, important or trivial — is about Mr Berlusconi.”
And we know for a fact (well as close to a fact as you can get in this media-mogul controlled “fake news” era) that his media blitzes were highly effective.
How do we know?
Because one of his largest and most rabid fanbases was none other than housewives over 50.
Yup. The people most likely to watch daytime TV.
In other words, there’s a direct correlation between how much TV one watched, and how likely they were to vote for him.
My guess is it’s the same with Trump.
But there is at least one key difference between Berlusconi and our pal Trump.
Which is that Trump doesn’t even need to own any media outlets to control the narrative.
He is so good at playing the media game, that they give him all the free publicity he could chew on, simply because he gives them what they want more than anything:
Your rapt attention.
They do, after all, call it the tell-lie-vision.
The truth is, you can tap into this very same concept and reap similar levels of power and influence (albeit on a much smaller scale).
And you can do it without being shady or unethical or destroying the last shimmering facade of American freedom.
Email marketing baby.
Which will cost you a heckuva lot less than buying a TV station, radio station, or a newspaper.
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