If you’ve been with me for a time, you may remember a while back when I had a public “spat” with Aussie wiseguy, Daniel “Koala-Kickin” Throssell.
Well guess what!?
After my email about the “Resurge” VSL and how it used Christianity to the hilt…
The pumpkin-pie-hair-cutted-freak gave me an EARFUL on the moral implications of using religion in direct-response!
Guess he really IS an anime-loving masochist.
Daniel and I are actually quite chummy and share copywriting tips from time to time. And just to put that rumor to rest once and for all, that public “spat” I mentioned was a totally planned bit of email theater for PR and list-building purposes.
But Daniel did actually email me about that VSL and how it used religion.
And he made a very interesting point.
Here’s what he said:
“... what strikes me about the first 60 seconds is they focus 10x harder on the whole "LOOK I'M A CHRISTIAN GOD GOD MIRACLE GOD" than anything about fat, which is mentioned twice.
Interesting. But as a Christian, I'll say it's not ineffective. I'm way more inclined to listen to someone who shares that deep part of me (well, not in a VSL lol because I know it's some copywriter just trying to fake it haha).
That in itself is a fascinating insight”
That truly is a fascinating insight (Daniel is no gorgonzola when it comes to fascinating copywriting insights).
And it is possibly even more interesting than the insight I gave in that email (which was about how to pre-frame arguments for maximum believability).
Because Daniel’s insight gets to the core of what this whole daily email shtick is all about.
Having people like you…
Bonding with your list…
Getting your prospects sitting up and saying “yeah this guy is just like me, we have a lot in common, I feel safe with him”.
And to Daniel’s point about “well, not in a VSL because I know it’s some copywriter just trying to fake it”...
Well here’s the thing:
When you show up daily (or very regularly) it becomes extremely hard to “fake it”.
Sure in just one or two emails you can pull the cloth over someone’s eyes.
But after one or two hundred?
Not gonna happen.
It’s the same thing reading a 800 word article versus listening to a 3-hour in-depth podcast interview.
If someone can talk cogently on a certain topic for 3-hours without your “BS alarms” going “ringa-dinga-ding”, then it’s very likely they know what they are talking about.
And it’s very likely you will sit up and listen and take what they say seriously.
If you want to build that type of trust and authority with your prospects and fans, go sign up for my daily email tips here: