Today I have a tale that’s sure to horrify lazy ne’er-do-wells and all but ensure success for those that take heed.
Here’s a true story:
I’ve been pitching many podcasts lately as part of my list building regimen. One such podcast was specifically for “free-thinkers” and leaders cut from their own cloth.
I won’t share the name of the podcast to protect the far from innocent, but ‘Iconoclast’ or ‘Non-Comformist’ are pretty good descriptions of the vibe they’re going for.
Anyway, this very morn your Humble Lord heard back from this podcast. And what the host said gave me a hearty, iconoclastic chuckle. After telling me her podcast was “non-promotional”, she said:
“Also the routine of writing daily emails can sound horrific.”
Yes, horrific indeed.
And since even this so-called free-thinking leader was horrified by the prospect of writing a daily email, you better believe your competition finds it horrific too.
Let them be horrified as you profit heartily while helping better the lives of people on your list.
Anyway, the podcast doesn’t sound like the right fit. I’m not into sharing my hard-won info with those too lazy to do the right thing and too “head-up-their-arse” to take heed of the canary in the coal mine.
Plus, I don’t do podcasts that don’t allow me to promote my email subscriber list (which is a lesson in and of itself).
If you’re ready to send regular emails that horrify your competition and attract a mob of your best customers, go book a free consultation here: