Here's a nutty story:
Since the dreaded "c-word" hit, the talking heads have been debating whether it's ethical to sell during this global pandemic.
And lots of people are saying "No". That you should power down your business and cease and desist your marketing.
Heck, you may feel urged to follow suit.
And it's not just non-marketing "hippy-dippy" types. Even marketers are saying it.
Enter an email I recently got from a list I subscribe to. In it, the list owners shared a comment from one of their subscribers who scolded them for having the audacity to launch their yearly mastermind group.
The list owners are marketers who sell marketing education to other marketers.
I really don't understand the thought process (erh hypocrisy) of the angry caller.
"How dare you do the thing that I'm on your list to learn how to do!"
I mean, I sorta get it. We need to be extra thoughtful right now. And we should try to be of as much service as we can.
But guess what?
Selling a valuable offer IS a service.
Especially when you've invested a lot of time and money honing your craft (let alone all the other costs of running a business).
This wasn't some "impulse offer" designed to capitalize on anyone's woes. This is one of their flagship offers. I bet it makes up a substantial chunk of their yearly income.
And right now shouldn't we support small businesses more than ever?
Which means not getting butt-hurt when they try to sell us stuff?
I'll admit, I may be way off. If you think I am, send me an angry rant. Who knows, you may change my mind.
But if you wanna keep on selling (and you want to do it via email with my help), so that the people on your list can get the help they need, and you can continue to run your business no matter what the schizophrenic economy does, head to the link below and pop your info into the box: