When I first became a freelance copywriter (oh those many years ago), I didn’t really think of myself as a business owner.
I really thought of myself as employed by the ‘gig economy’. Which led me to making some poor business decisions.
Decisions like not paying myself first (in time and investments), not thinking of my business as having assets, and not planning my conquest out in advance.
One of the first steps I took to go from freelancer to business owner was sitting down and writing a business plan. If you don’t have a business plan, I suggest you take some time to write one today.
It doesn’t have to be long and complicated. You don’t have to project 4th quarter earnings or any mumbo-jumbo like that. And you don’t have to go out farther than 3-6 months if that’s as far as you can currently see (though ideally, you get to the point where you’re planning out years ahead… but that’s a topic for another email).
And part of having a business plan is having regular periods of reassessment and readjustment.
Obviously, the new year is great for that. So I’m going to give you a shortlist of my business goals for 2020.
And because, starting today, I’m house/monkey-sitting for a friend/client (he’s a world renowned wildlife painter that’s done work with international conservation groups and the Sri Lankan government.... And him and his wife attribute my marketing help to making their sales process way easier… and, yes, he has a pet monkey), I’ll keep this list short and simple.
Here it is:
1) Write & publish a book about email marketing (coming very, very soon)
2) Aggressively grow my email subscriber list (if you want the insider’s scoop of how I plan to do this, let me know and I’ll share it in future emails)
3) Do as many podcast / traditional media appearances as possible (yes, I speaketh here of ol’ skool print, news, and radio)
4) Launch a ‘mid-ticket’ email copywriting product that details my wily ways
5) Repurpose content I’ve created into ‘low-ticket’ kindle books (on hyper-specific topics) to create another source of leads
6) Create a few ‘low-ticket’ offers to sell to my list (the plan is to make trainings on various topics surrounding email marketing and sell them for around $20 to make them very accessible… I have some topic ideas in store, but if there’s something you’re itching to learn, let me know and I’ll put it on the list)
7) Go for daily 4 mile walks…
Ok, let’s dig into that last point for just a second because I know it doesn’t seem business related.
But going for long walks is one of the most profitable things I’ve ever done for my business. The truth is I already go on daily walks (a few shortish walks with my dog around my neighborhood, and then a longer walk with my pup at the nature preserve most days).
But because my dog is lazy / stuck in his routine, he refuses to wake up early and go on a long butt-burning crawl.
So, my plan is to wake up early (like 4 or 5 am) and do my 4 hour trawl while my furry angel is still curled in the clutches of his much beloved blankies.
I’ll use these walks to clear my head, strategize about my business, and plan content. For me and for my clients.
To get me on you team so I dedicate at least a portion of my daily walk to thinking about ways to grow your business, simply reply to this email with your info to get the ball rolling.
In the meantime, I got a monkey to feed.
P.S. If you’re wondering why I chose 4 miles for my daily walks, it’s because I’ve measured out a loop from my front door, through the nature preserve (to grandmas house we go, hey!) and back which comes neatly to 4 miles.