How to steal your web copy straight from your customer’s mouths

When I first started copywriting, I had dreams of locking myself in an attic and pounding away at the keyboard for hours on end. I assumed this is how the magic happened. 

But then I started to study, took on a few projects, and learned how wrong I was. 

The truth is that the best copywriters don’t write much at all. 

They listen.
They think. 
They synthesize. 

Writing, especially when it comes to webcopy, is only about 10-20% of the battle. The rest is in the research. 

If you want to learn how I research for webcopy to get my customer’s to practically write the copy for me, go here:

www.copybymccune.com/customers-mouths

P.S. I’m going to be raising the price on my Web Audit service very soon. If you’re interested in getting my peepers on your website before the price increase, keep an eye out for me emails as I’ll be talking about this service more this week. 

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