I have a consulting client that’s starting up the world’s first ‘Natureneering Gym’ (think alternative health space). Over the weekend, he told me about the social media stranglehold that’s hitting the health industry.
And before you think the crack down is only for outrageous claims and spammy content, listen to this:
Selfie-aggregator, Instaspam, stopped my client from running paid promotions for a post on stretching.
If the overlords deem stretching wrongspeak, it’s reasonable to think that any meditation teachers who help students with:
Any other health-related symptoms…
Are at a huge risk of being muted, deplatformed, and swept under the rug. And if your business relies on these platforms for its revenue, being deplatformed can mean starting over from scratch.
Is this a portend of doom and gloom? Methinks nay.
W=ith the right system in place, you can build media you control so you’re not at the risk of 1) being slowly silenced through loss of organic reach or 2) being banned and deplatformed outright.
The first media you should focus on controlling is your website. From there, you can build a list of buyers, subscribers, or whatever else fits your business goals.
And if you're website isn't performing like you want it to (or it doesn't feel genuine) go here to learn about my service, The Web Audit:
P.S. After Friday November 8th at midnight The Web Audit will go up 30% in price. Even then it will still be a great deal. But if you want in before the price increase, click the link above.