Peering into the crystal ball of the most highly engaged email ever
Wanna know the secrets of the most engaged email I’ve ever sent?
Then check this:
Last week I sent a “quiz” email with the subject line, “Can you spot this subject line mistake…” and offering a swipe file bribe for anyone who got the answer right.
The results were the most highly engaged (i.e. most responses) to any email I’ve ever sent by a long shot.
Not only did the responses pour in…
They poured in for days, sometimes from people who have never written before, and the email threads sometimes piled up 4 or 5 emails deep.
All of which methinks Google likes very much.
To make matters even better, everyone seemed to have a great time and told me this little shindig was fun. Which is exactly the sorta bond you want to build with your list.
And I gotta say, I did not realize how smart everyone on my list was.
Mayhaps I made it too easy.
Or mayhaps you’ve been hitting the books.
Either way, you might be wondering what this spiel has to do with you.
And that is that if you’d like to bond with your list and make the algorithmic overlords at Google pleased, I highly suggest testing a quiz style email asking people to message you the answer.
Just be sure to 1) make it something your market knows a lot about (subject lines are one of the most talked about things in my market)... and 2) give them something valuable as a “prize”.
But ye be warned, if you have a big list, it might take a lot of time.
My list is small and I was nearly overwhelmed with the responses. So keep that in mind.
One more thing before I go:
If you remember that email, you might be curious what the answer is.
I’ll let Hannah Whitehouse (who I believe is a freelance copywriter) spill the beans:
Intrigued by this swipe.
As for the subject lines, they present the offer as being difficult to use or implement. Nobody want to scour for leads (scouring sounds like a torturous, bottom-of-the-barrel task). They want leads to fall in their lap.
Read, write and study to learn a skill? Sounds pretty tiresome (not to mention obvious).
A bucket of sweat workout doesn't sound fun. If I could drop a bucket-load of fat, maybe, but the image of filling buckets of sweat doesn't motivate me to get off the couch, especially not in this heat.
Aside from them all sounding like hell, it's all pretty obvious. It gives away the mechanism. I want to learn a new skill? Okay, I'll just read, write and study. I want to lose weight? I'll just exercise until I'm drenched in sweat (also, no thanks).
How'd I do?
You did quite well Hannah.
As did many others who responded.
If you'd like more "in-the-trenches" email tips about what's working for myself and my clients, click this link:
Until my next act,
P.S. If you do end up testing something like this, let me know how it goes.
And to get me writing curiosity-driven subject lines your list can’t wait to open and tear through, click the link above.