Why you should always sit on a couch for 20 minutes before you buy

Here’s the thing. We often think we want something. It could be a product, a new gadget, or even hiring a copywriter.

We think we want the thing so bad that we get to the counter (or in the case of a copywriter, the checkout cart), and whip out our cards without taking a good hard look.

This happened to my parents recently. They’re moving into a new house and are in the market for a new couch. They had the couch picked out. They were ready to buy.

But my Mom wanted some throw cushions for the couch. So my Dad, being an anti-shopaholic like me, sat on the couch for a ‘nap’ while my Mom went on her merry, shopping way. 20 minutes later my mom comes back. In that time my Dad had decided two things.

The first is that the couch they had chosen was really uncomfortable. It seemed cozy for the first few minutes, but after 20, his back was sore and he had ‘unsold’ himself.

The second thing he decided is that you should always sit on a couch for 20 minutes before you buy. After all, buying a couch is a big decision. Spending 20 minutes to make sure it’s the right fit is a small price to pay.

What does this have to do with choosing a copywriter?

Put simply, you should sit on the copy couch for at least 20 minutes before you make your decision. Yes, I’m ‘anti-selling’ you.

I’m telling you to do your homework and make sure my services are right for you.

And just so you know, I take the very same medicine I dole out.

I sit on the ‘client couch’ before deciding to take on a new client. I want to make sure they’re teaching with integrity. I want to make sure I can actually help them with my services. And I want to make sure our personalities are a good fit.

Otherwise, I’ll be frustrated and they’ll be disappointed. Two things I don’t want in my business or my life.

There’s many ways you can see if we’re a good fit. One of the ways is by being on this mailing list.

The next step is to book an Opportunity Assessment, so I can assess your needs and tell you how I can best help you (if I can help you at all).

If you’d like to take that next step, the link to join my waitlist is below. When you click it, you’ll be taken to my website where you’ll be asked to fill out a short form. When you do, I’ll contact you and we’ll set up a time to chat.

www.copybymccune.com/waitlist

If you have any questions, hit reply and let me know. I love to chat. And I also love to turn people away who aren’t a great fit.
Not out of some sadisitic glee. But because I don’t want to waste your time. And I don’t want to waste mine. So think long and hard. And when you’re ready, here’s the link:

www.copybymccune.com/waitlist

Your friend on the path,
Tyler McCune
The Cross-Legged Copywriter

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