A while back I “stumbled” upon a copywriting secret you can use to write better titles for your books, videos, or any other offers.
It’s not something I’ve heard taught anywhere.
It's just something I noticed after viewing a lot of offers thinking a lot about it.
And the weirdest part is, you can find this copywriting secret in your garden shed.
I’m going to tell you the secret of course. But first, a quick sidetrack:
The reason this was on my mind this morning is because I’ve grown fed up with people bugging me about not having any offers so I have committed to have a book locked, loaded, and ready to fire by November 1st (if that interests you, keep your eyes peeled).
With that out of the way, here’s the secret:
In my dad’s garden shed he has a product called “Spray N’ Grow”.
This product is completely non-unique and boring. All it is is micro-nutrients which is essentially a plant multi-vitamin.
So what does plant vitamins have to do with copywriting?
Everything my Dear Watson.
Because this completely mundane product is transformed by a stellar product name:
“Spray N’ Grow”
Not only is the main benefit / transformation baked-into the name, but they do so with an image.
More, they imply a mechanism with “spray”.
In just three tiny words, the product conveys to the prospect exactly what they will get.
If you look around, you’ll notice a lot of successful offers do the same:
“ClickFunnels” (i.e. create a funnel with a few clicks)
“Make Him Worship You” (Chris Haddad’s new dating offer for women)
“The 30-Day Diabetes Cure” (an old Boardroom Inc. book)
“Oprah’s Big Book Of Happiness (a promo written by A-List copywriter Carline Cole)
In all these examples, there’s no room for “hmmm what will I get”.
It’s all spelled out.
Anyway, I hope this helps you think through your offer.
For help with your copy, head here: