In New York in the '90s the NYPD created an innovative crime reduction software called:
In its own way, it was an extreme success. But it's also one of the answers to that nagging question of "how did we get to a place where police brutality is so rampant?"
To understand CompStat, you first have to understand its founder, Jack Maple.
Jack Maple was a New York City transit cop known for donning his officers with dresses and dorky coke bottle glasses in order to make them "easy marks". In other words, they'd mimic the most commonly burgled subway riders, and when the criminals mugged them (they were robbed often -- up to six times for every hour they were in the field), other under cover cops would arrest the bad guys.
What is not so cool is the Ghengis that Mr. Maple's brainchild CompStat has turned into.
So how did it happen?
The short story is that once there was an extremely efficient way to track and measure crimes in the city (that's what CompStat did mostly), the police were under constant pressure to lower the crime rate while increasing arrests (that's impossible in case you haven't had your hot cup of anti-matter to wake you up yet). Which led to violent crimes like rapes being downplayed to "theft of service" (true story)... tons of innocent civilians getting tickets for literally nothing... and police targeting young black men at an alarmingly high rate.
And it's only gotten worse. Because now CompStat is found in most major police departments throughout the US.
In fact, it's causing some of the mayhem we are seeing now.
That's the short story.
The long story?
The long story can be found via the two-part podcast at the link below:
There you can hear all about Maple, CompStat, and the other tidbits I have been teasing you about in this email.
I should note:
I'm not associated with the podcast and I don't get any benefit whether you listen or not. I am only sharing because it is interesting and informing given what's going on right now. It's also a great example of drama, tension, finding a hook, and storytelling. All of which can be used profitably in your marketing.
And don't worry, it's not biased reporting. It's just a good story. A good story that gives insight into the motivations of each side. So no matter what side of the spectrum you find yourself on, and no matter who you think your enemy is, after you listen, you'll likely have a bit more understanding and compassion.
If you wanna take that journey, the link is above.