I'm always learning about marketing. I mean, it is part of my job.
And one thing I've learned about marketing is not to get caught up in the flashy and trendy marketing bits of the day.
Instead, I focus on raw fundamentals. On the things that have worked in copywriting and business-building for the last few hundred years. And will continue to work for the next few hundred years.
And one of these raw fundamentals is possibly the most useful marketing advice I've ever received (it's great life advice too — especially when it comes to dating).
Though this advice is immediately applicable to everything you'll do in your workday, it's not a shortcut, or hack, or 'sneaky trick'.
Instead, it's something you'll have to remind yourself of until it becomes second nature. But when it does become second nature, this advice is like an invisible superpower. It's something intangible that can't be tracked.
But you'll notice the effects. And those around you will too.
Put simply, the advice:
Don't be needy.
People smell needy like a headless fish.
It goes back to our early evolution. It's primal. It's instinctual. And that's why it's so powerful.
There's no quick fix to being needy. But if you find yourself asking for a sale, rather than giving someone an opportunity to buy, you might be needy.
And if you really are needy (as in you really do need some cash flow to pay the bills), consider getting a night job. Once you're in the position of not needing the next customer, you'll hold yourself in a way that will be much more desirable.
And because people like working with non-needy people, you'll actually be helping your customer too.
Which brings me to the pitch. If you'd like to discuss what it takes to get me on your team:
Simply click reply to this email and give me a short description of the major business or marketing challenges you're facing today. When you do, I'll reply with details and next steps.
In the meantime, scrub the needy from thy hands.