Playin' ball in the Major League Of Business

Business is an interesting sport. It’s not like baseball where there are clear delineations. You start off in college, then you go to the minor leagues, then, if you’re good enough, you get “called up” to the majors. 

With business, you just get thrown in. That means brand spankin’ newbies are competing against businesses with far more experience, credibility, positioning, assets, and stability. 

Which can be scary. 

So most newbies try to scratch out a small niche, market to their friends on Farcebook, and sell at rock-bottom prices. It’s the only way they know how to compete. 

But this article ain’t meant to put you down, Newbies. Not by a longshot. The truth is that even so-called “entrepreneurs” who’ve been in business for years don’t understand the fundamentals. 

Most are simply concerned with where their next client or customer will come from. They’re in “survival mode”, so they’re just trying to scratch and claw to fill their roster… or make sure their next launch ain’t a fllop… or make a few sheckles to keep the lights on. 

It’s almost like a crackhead looking for their fix. 

But getting a new buyer is just one way to increase sales. And for many, it’s not even the best way. 

What’s better is turning your buyers into repeat customers… and repeat customers into fans… which, due to demand, allows you to raise your prices over time.  

And yes, my preferred system to do this is to build an email subscriber list and mail it regularly. 

Of course, when you do, you’ll also be getting new buyers, which, if you have everything set up correctly, will only let you scale more. 

So, if you’re ready to head to the major leagues, here’s what I suggest:

1. Focus on building a high-quality list—The key word here being “high-quality”. Building a list of freebie-seekers and low-life bums ain’t gonna help ya much hunny. Make sure the names showing up on your list are interested in what you’re selling and aware you’ll be contacting them with sales messages. This means double opt-ins and being honest: “By joining this list, you agree to receive marketing messages from me X times per week”.
   
2. Commit to consistency—If there are such things as superpowers… then consistency is one of them. Even if you’re a brand spankin’ newbie, mailing a few times a week will give you forward momentum. It will also position you as a leader. And it will make your prospects and competition think, “This guy/gal ain’t no newbie!” I mail daily, I suggest you do as well. But at least commit to a few times a week and stick to it. 
   
3. Put a backend in place—This is what really separates the minor and major league’s. If you want to turn buyers into repeat customers, you have to have more stuff to sell them. Ideally, this is more expensive and valuable products or services. Or products or services that scale. Of course, having low-priced products can also help activate buyers and bring people up your value ladder. But the main thing is that once someone buys from you, they have the option to buy more. 
   

If you have the above three, the only thing that’s missing is a system to write emails. I detail my entire system in my book “Email Emperor”. If you’d like a free copy of my book, go here:

www.copybymccune.com

Tyler McCune

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