Business is an interesting sport. It’s not like baseball where there are clear delineations. You start off in college, then you go to the minor leagues, then, if you’re good enough, you get “called up” to the majors.
With business, you just get thrown in. That means brand spankin’ newbies are competing against businesses with far more experience, credibility, positioning, assets, and stability.
Which can be scary.
So most newbies try to scratch out a small niche, market to their friends on Farcebook, and sell at rock-bottom prices. It’s the only way they know how to compete.
But this article ain’t meant to put you down, Newbies. Not by a longshot. The truth is that even so-called “entrepreneurs” who’ve been in business for years don’t understand the fundamentals.
Most are simply concerned with where their next client or customer will come from. They’re in “survival mode”, so they’re just trying to scratch and claw to fill their roster… or make sure their next launch ain’t a fllop… or make a few sheckles to keep the lights on.
It’s almost like a crackhead looking for their fix.
But getting a new buyer is just one way to increase sales. And for many, it’s not even the best way.
What’s better is turning your buyers into repeat customers… and repeat customers into fans… which, due to demand, allows you to raise your prices over time.
And yes, my preferred system to do this is to build an email subscriber list and mail it regularly.
Of course, when you do, you’ll also be getting new buyers, which, if you have everything set up correctly, will only let you scale more.
So, if you’re ready to head to the major leagues, here’s what I suggest:
If you have the above three, the only thing that’s missing is a system to write emails. I detail my entire system in my book “Email Emperor”. If you’d like a free copy of my book, go here: