Do you remember those commercials advertising Miss Cleo? Where ‘Miss Cleo’ spoke fake patois and gave you “accurate” predictions and psychic readings?
Well, before the FTC took the people behind Miss Cleo to court, the racket billed an estimated $1 billion.
That’s a whole lotta cheddar for a blatantly fake psychic reading.
Which brings me to the rub:
1) Even today in the ‘age of the skeptic’ people want to believe there’s something out there that will help them with their problem (not the point of this email, but so important to making sales and interacting with loved ones that it’s worth mentioning)
2) Prophesying is a multi-billion dollar industry
Possibly even trillion depending on how far back you go and what you consider prophesying.
But the fact still remains, whether it’s a politician, a real estate agent, a stock trader, a sports announcer, an alternative health practitioner, a meditation teacher, or a TV psychic, making predictions positions you as a leader.
So make some prophecies and profit (in fact, when you’re done reading this email, take 15 minutes to jot down some of your 2020 predictions and send it as an email to your list… you are building a list aren’t you?).
Here are Poppa T’s 2020 predictions to make your glands salivate:
1) Economic disarray is on the horizon — this ain’t doom n’ gloom people. It’s probably part of a healthy economy. But I can’t see the economy staying roses and sunshine for another 12 months. I’m not saying we’ll have a recession (and I’m certainly not saying we’ll have a complete market meltdown), but I do think at least one big ‘player’ (aka corporation) will poop its pants this year and make a stink of it. And when the stinky ripple effects hit, you better have your business house in order or you may be swimming up creek.
2) Internet marketing will boom — isn’t internet marketing already booming? Well yeah. But most of the businesses online are online businesses. But many brick n’ mortar and traditionally offline businesses will continue to migrate online. And because these brick n’ mortar and offline businesses understand true business fundamentals (IE they can’t just fake it by growing a Facebook following online and sell a crappy info product) my prediction is they’ll clean up. This means anyone selling online needs to put their big girl pants on to keep up with the rising tide of competition.
3) Social media fallout will ravage the masses — the image I have of social media in my head is like an oozing crater of nuclear waste that’s slowly seeping into the groundwater. I think social media fallout is already ravaging the zombie-like hordes glued to their smartphones. But it shall only worsen.
4) Entertainment will continue to dominate the market — this is a bit of a no-brainer of a prediction, but it’s worth mentioning. With the rise of all the streaming apps, people are going to be bingeing entertainment at an unprecendentated level. So your marketing will have to be that much more interesting to get their attention.
5) Relationship-first marketing will reign as overlord — ok, the truth is that relationship-first marketing is already reining as overlord. But with the ramping up of all the above, those who focus on building relationships with their audience will win. Because at the end of the day, you don’t buy a product or service… you buy the person. And it’s a lot easier to buy the person if you have a relationship with them.
And to build relationships, there’s no better way than to build a list and mail it regularly. But guess what?
Mailing a list regularly takes time, know-how, and a system.
If you have a list, but no time, little know-how, and no system, then Miss Cleo predicts you’ll consider hiring me to write your emails for you.
But it only makes sense if you 1) have a list, and 2) have a proven offer.
In other words, if you’re not building a list and making sales to it currently, there’s not a whole lot I can do for you.
But if you are and you want to ramp that up and make more sales, email me back with your info and we’ll get the ball rolling.
Happy new years,