Today’s email is going to be how I like my women:
Short n’ sweet (badum-pshh!)
And it’s something that even really smart marketers mess up on.
Which is your checkout page. Specifically making it as crystal clear as possible what you want the buyer to do and how to do it.
Even just having the input fields side by side, instead of one on top of eachother, can hurt your response.
So if you haven’t checked out your checkout page in a while, go take a peek and make sure it’s easy enough an 85-year old grandmother with zero knowledge of tech could do it.
Even if you don’t sell to 85-year old grandmas.
Because people are busy. And they buy on their phones. And they’re kids are screaming.
So make it simple or else.
If you want me to make sure your checkout page is optimal, click here: