On ancient battlefields, opposing armies would stand facing each other just out of reach of bowshot (before bows, they’d stand just out of reach of whatever could be thrown).
They would jostle for position and wait for the portents to be right.
The portents, of course, were a sorcerer of sorts, that would sacrifice a goat and read it’s entrails. If the gods smiled favorably upon the poor billy’s intestines, the sorcerer would give the sign and the army would attack.
In other words, superstition likely killed entire ancient armies.
This is nothing like that. But it’s an interesting metaphor nonetheless.
The entrails we are reading today are the gooey insides of a 5-figure coaching launch I just gutted with my clients. Specifically, we’ll read the beating gallbladder that is qualifying prospects.
The coaching program is a $3,000+, 6-week program by application only. In launches past, they received a kidneyful of unqualified applicants (and from reading the comments, it seemed like some of them gave the salespeople a hard time).
So instead of trying to whip up a cavalry charge of applications, I focused on targeting people ready to buy.
We received the same number of applicants (I think maybe 5 more tha last time) and nearly all of them qualified and booked calls. At one point, the salespeople were enjoying a 50-75% close rate. And last time I talked to my clients, they were nearly capped out, and still had a dozen or so sales calls to go.
Not too shabby.
So how’d I do it?
And how can you do it too?
Well let's just say, if you’re selling low-ticket items and you want to sell a lot… then you gotta dig out those side benefits and paint with a wide pancreas.
But if you’re selling high-ticket, low-volume offers (which I think is fun)… then you must zero in, with scalpel-like precision, and show the prospect this was made specifically for them.
Otherwise, they’re not going to apply, book a sales call, pay, and follow through with the 6-week program.
And, you'll get a ton of people who say on the application "I don't have any money to invest" even though it's a 4-figure down payment.
Which is an omen worse than cutting open a fresh sacrifice and finding maggots.
Now to the charge:
If you’d like The Sorcerer of Sales to slice and dice your prospect’s bellies, sift through their viscera, and pull out the juicy ruby that will make them buy, you must vanquish the throng of barbarians that is the client waiting list below: