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Tyler McCune
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Rough & edgy takes on sweet & flowery in a title bout for the ages

12/2/2019

 
I’ve talked to quite a few meditation teachers who have noticed a trend of ‘flowery’ language in the meditation space. 
 
As a connoisseur of language, it’s something I tend to notice too. 
 
Especially because some would call my style rough & edgy. I don’t pull punches. I speak from the heart. And shoot from the hip (so to speak). 
 
In fact, as one person put it recently, I sometimes use “charged language”. 
 
I agree. Guilty as charged. 
 
Maybe it’s my background as a English major. Maybe it’s my love of literature and poetry. Maybe it’s because I’ve been rereading Shakespeare (homeboy was charged). 
 
But I love powerful language. After my dog, it just might be my most cherished thing on Earth (ok, fine, friends and family sneak in too). 
 
More:
 
I think many non-meditators are scared away from the practice because of the flowery language. I think some of them think it’s phony. 
 
Because humans experience a range of emotions. Not just the soft and flowery ones. 
 
So sometimes my language embodies a range of emotions too. Rough & edgy. Charged. Soft & flowery. I do it all. 
 
Because I don't edit or censor myself. 
 
Methinks the world doesn’t need your censored self. It needs you. 
 
So if you’re flowery, be flowery. 
 
But don’t just do it to fit in. 
 
And if you need help finding your voice, writing delectable copy, or strategizing marketing plans, go here:
 
www.copybymccune.com/waitlist
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