In 5th grade I joined an after school chess club. (Yes, I was that type of nerd.)
And there is one lesson I learned from the “chess master” (probably just some random dude but seemed like a master at the time) that has stuck with me to this very day.
It’s something I’ve used in all aspects of my life.
And it’s something you can use to write better copy, craft better offers, think up big ideas, and overall just be a happier person.
And it has to do with sitting on your hands.
Well let’s let the chess master explain:
On the first day of chess club, the chess master told us before making any move, we should sit on our hands. We should do so, to give ourselves time to think, instead of moving pieces around.
In chess, this is important because you must think many moves ahead.
But it’s not so different in marketing.
You can’t just think up an offer. You have to think up an offer that is congruent with your upsell, your funnel, and your brand.
Same with emails.
You can’t just run to the keyboard and type furiously.
First you need an idea.
And the best way to come up with ideas, is to sit on your hand and do nothing.
Stare at a wall.
Go for a walk.
Watch a pretty sunset.
In fact, I joke my neighbors think I’m an insane unemployed person, because I pace back and forth in my backyard a ton thinking through copywriting projects and such.
On the outside it looks like I’m dicking around.
On the inside, I’m “sitting on my hands”.
It’s also the reason why copywriting fees (mine included) can seem high to people who have never worked with copywriters before and have never written a lot of copy.
They don’t realize how much mental energy is taken up.
The factory workers in my mind area always tinkering away, trying to find the next good angle, thinking of the next objefction to overcome, pondering a creative way to explain the same boring idea.
So when you hire me (or any good copywriter really) it’s not just another body typing words on a page.
It’s an extra 86 billion neurons helping you solve your business challenges.
To get all 86 billion of my neurons working for you, go here: