Sniping client pocketbooks with Spec Ops Copy
My best advice to clients is don’t hire a “copywriter”.
Hire a problem solver.
For example, Joe Schriefer from industry-leading Agora Financial says he doesn’t have any “title”. He says his one function is to help AF make more money.
He even once joked that he would fix the toilets if that’s what it would take.
Which is what I call the “Spec Ops” model.
It’s being driven by “mission” rather than being driven by “function”.
In other words, you may function as the sniper or the heavy artillery or the medic… but your one mission is to take out the terrorist and rescue the hostages. And you do whatever it takes to get that done.
The truth is, I’ve worked with lots of clients whose biggest problems weren’t “copy problems”.
They were offer problems traffic problems funnel problems etc…
So while many people think they need a sniper, what they really need is someone to rescue the hostage. Which means getting someone to think up the best way to do it.
Even if it doesn’t involve writing more copy.
Because while a new sales page or email campaign can massively boost sales. So can a tiny tweak to an offer or funnel or upsell or traffic source and a hundred other tiny things most people don’t think enough about.
The point is this: