Split testing is human-guided evolution.
Because each new thing you split test is like a genetic mutation. And whichever genetic mutation "wins" the split test, goes on to dominate the niche and even reproduce more often (which means it gets sent more as direct mail, emails, ads, or whatever).
So when you split test over time, you get stronger and stronger copy. And stronger and stronger offers. And stronger and stronger sales.
(You already know this -- I know)
But doesn't it suck that you can't split-test your life?
Wouldn't it be great to plug yourself into the "Life Split Test-O-Rama" machine and try out a few different timelines?
See what would happen if you just up and quit your job?
Or if you moved to that place you've always dreamt of?
Or if you would've just done that one thing differently, that would've changed your life forever?
As someone who has made more mistakes in my short life than I can count with my fingers, toes, and any other parts that dangle off my body too, I'd sure love the Life Split Test-O-Rama machine.
But I know it's hooey.
Because that doesn't exist.
You don't get to split test your decisions.
You don't get to change what's passed.
And so all we can do is act in ways that seem appropriate. And when we make a mistake... we learn from it.
Even though it sucks.
Even though it hurts.
Even though our mistakes are embarrassing.
We can't split test our life. We can't live in fantasy lands. And we can't change the past.
It's just the way it is.
All we can do is learn from our mistakes and grow.
If you're ready to start a new timeline where I help you write your copy, head here: