Sent Sunday, June 28, 2020
I have a good friend who is 1) a Sri Lankan immigrant, and 2) a world-renowned wildlife artist.
And I don't use "world-renowned" lightly.
His work has been featured in books, museums, conservation pieces, and government stamps, and his larger pieces sell anywhere from $20,000-$40,000 for a single painting.
And quite frankly, the dude is a genius when it comes to animals and nature.
He's rescued and nursed baby cheetahs. Had a pet elephant as a boy. Free dove with every sea creature imaginable (once, he almost died when his hand was grabbed by an angry sea creature which held him under water... but that is a tale for another time). Has collected rare species of butterflies. And can tell you about almost every single animal on the face of the planet (seriously, it is eery).
His exhaustive animal knowledge is more than impressive.
But one thing he knows very little about is how to market himself. After all, he's not a "business person". He's a self-taught artist who simply followed his passion and found a level of success.
So even though he is world-renowned and is featured in museums all over, he still had to work to find customers who are willing to pay his high fees. Which I know bothered him. After putting in decades of work honing his skills, he'd look around and see other "lesser" painters that had a easier time, simply because they knew how to market themselves.
Thus, he did what every artist he knew did.
He traveled to trade shows, making a few sales here and there in an attempt to land a few "whale" customers (ones who would buy his high-ticket paintings and come back for more and more).
Just one of these "whales" could mean six-figures in sales over the course of a year or two.
But he hated going to the trade shows. Especially because he was getting older in age and no longer wanted to pack up his paintings... drive a dozen hours... unpack... do the sales slog... pack up and drive home... and repeat that half a dozen times per year.
Especially because some of the shows would be duds... while others were sales powder kegs where he could land multiple whale clients in a single day.
But it wasn't predictable. He just had to put his net out there and see what he got.
But that wasn't his real problem
So what was his real problem?
He was using minnow bait to try and catch whales.
One day he told me about his sales frustrations. So I offered my consulting services and told him my fees (which were much lower then). And he happily agreed.
Well, let's just say that after an hour of smacking my lips, sipping tea, and petting one of their kitties in my lap, I had laid out a super simple plan they could use to attract whale clients, and - at the same time -
find a lot more customers for their low-ticket offers to "fill in the edges".
Within a week, they called me with great news.
Website traffic was up
Engagement was up across all social media
They sold a bunch of prints and small paintings (ones in the few hundred to few thousand dollar range)
And had a few "whales" on the hook
All without leaving their home, which happens to be their art studio.
Now, whenever I go over there to hang out and see their exotic pets (they have a bunch), he is doing what he loves most (painting), and his wife is usually baking or writing poetry.
To be honest, that is why I love what I do. When I am able to help someone do more of the things they enjoy and are good at,and less of the things they dislike, I know that I've made a human life better (sounds woo, but it's true).
Which is, I believe, why we are all here.
Plus, I for one, don't think people should be indentured servants to their business (I especially don't think they should be indentured to someone else's business).
Anyway, that's my passion. That's what lights me up.
And helping my friend was one of the first times I could actually see the transformation with my own eyes.
Because so often I do a project, hear the good news, then move on. I don't get to see the entrepreneur I helped at home with their family with more free time and freedom to do the things they love.
Which is why I am now moving towards working with clients who want a long-term partnership. Where I can help them really transform.
Anyway, today is the last day to reserve your "problem-solving power session" at no monetary investment to you. The only thing you need to "invest", is the time it takes to send an email to your list promoting my opt-in page.
To qualify, you must have a list of business owners you communicate with regularly.
So if you you qualify and want to spend less time bringing in the dough, and more time doing what you love, just hit reply.
Any other questions, just ask.