I recently heard someone say that most entrepreneurs are “from the island of misfit toys”.
In other words, most of us didn’t fit in, are unhirable, or for whatever reason live outside the circle of reality populated by “normies”.
Which I’ve found to be 1000% true.
But there’s something else I’ve noticed too:
Many business owners—in an attempt to buy their freedom—build their business in a way that just creates another job.
So they get into it to make more money and spend more time at home with their family…
But end up waking up early to squeeze in work… stay up late to finish projects… and even get stuck behind the computer during holidays in an attempt to get done the ten thousand tasks that pile on their ever growing to-do list.
It’s enough to make you say:
“I just don’t want to worry about this shit anymore”
Especially because most entrepreneurs are smart and creative.
We don’t like doing tiny little frustrating tasks that sap our energy and make doing the big important things harder.
Because when you’re bogged down doing stuff you don’t want to do and aren’t good at—and doing those things takes time away from your health, family, and the things that inspire you (i.e. all the reasons you started a business in the first place)—then it sorta begs the question “what the hell is the point”?
Of course there will always be things you need to get done that aren’t your “main squeeze” tasks.
Which is fine.
But every business leader I’ve studied teaches to get as many of those tasks off your plate as you possibly can.
Especially something like copywriting.
Because strategizing campaigns, thinking up hooks and angles, and sitting down to draft and edit copy takes up a ton of RAM on your mental computer (especially if copywriting is something that doesn’t come to you naturally).
RAM you could otherwise use profitably elsewhere.
Or RAM you could use to spend more time doing the things you love.
So if you’re currently stranded on the sea of overwhelm and you’ve ever thought to yourself “I just don’t want to worry about this copywriting crap anymore”, grab the liferaft below: