Just a reminder, the deadline to get your copy critiqued by me for the small fee of $284 is in less than an hour. If you want to get up to 10 emails, 1 sales page, 2 opt-in pages, or a combination of the three critiqued, go here: www.copybymccune.com
If you simply want a story, read on:
Long ago, before I lost my youthful innocence, I was on a call with one of the best living copywriters. This copywriter is rarely spotted in the wild, which made the call more valuable than a whole bushel of rare Pepes.
And because he is a great copywriter, he taught many of his lessons via story.
One story was about - incidentally to today’s offer - getting your copy critiqued. Specifically, how getting critiqued can feel like stripping naked so everyone can point out your flaws.
Quite a visual.
And while there is an aspect to critiques that can feel that way, and it IS recommended to bring a box of kleenex to your critique, the truth is there are many ways to give someone feedback on their copy that is wholly constructive and not at all hurtful.
This is a “skill” I developed as an English major in college.
Because a big part of what we did was read each other’s work and give feedback on things we liked, and ways to make it better. And so I’ve developed a very specific methodology for giving critiques in a way that spurs you forward rather than tears you down.
I want to encourage you and get you writing better, more profitable copy. Not discourage you, after all.
That granted, if you are a business person that fundamentally cares more about the success of your business than your ego's wittle feewings, you will understand that any critique of your copy is not about your value as a person.
It’s about getting better. And, of course, making more money.
Which is why I always say “constructive criticism is my kink” (fits in perfectly with the subject line, eh?).
To reserve your critique before the deadline passes in less than an hour, best scooch here: