You ever heard this:
"OMG Becky, I went on this date with Brad, and he like, talked about himself the WHOLE TIME. Ugh. Such a loser."
No? Well if you haven't heard it, you were the one saying it.
And even if it wasn't a date, at some point you've had a similar experience.
The experience of talking to someone (could be a girl... is often a guy) and they just won't shut up about themselves. They talk about their kids, their house, their job, their money, their doctor, their surgeries, their disgusting toe fungus, their bad habits, the gopher tearing up their lawns, blah blah blah blah blah...
And let me guess.
When that happens... you want to rip their freaking throat out.
No? Just me?
Well, at the very least, you're not calling them over for Wednesday poker and iced tea.
So what's the cure?
Well, it's that common first date advice you probably heard from your mom:
Just be you.
Actually, that's pretty good advice for copywriters. Especially of the email variety.
But, there's one thing I'd add:
It's not the questions that are important. Questions can be a useful tactic (both in asking them in your copy and doing Q&A style emails). But it's the effect the questions have.
Which is getting people talking. Telling their stories. Being in their world.
And that's what it's all about. Heck, if you're in Their World (your prospect's or your date's), they'll never find you boring.
And you'll be getting laid (whoops! I mean paid... silly typo) in no time.
I promise and swears.
And if you find yourself writing "self-centered" copy, no fear my warrior.
That's something that can get "zapped" with the help of a keen set of eyes. And just a few minor changes can make a world of difference.
So keep ya eyes peeled.
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