What’s that? You’re confused why I, a prominent purveyor of daily emails, would lambast the humble art as “brave foolhardiness”...
Well I should explain.
Because the truth is, no matter how foolhardy writing daily emails may be, emailing daily is the dog's bollocks (that is a real UK phrase... lookitup). There are tons of benefits above and beyond what it seems you would get on the surface.
Daily emails will boost your sales (obviously). They can get you on the radar of legends in your industry (it is scary how fast this can happen sometimes). You may have people asking you to license your emails (at least that happened to me). They will build your brand. And daily emails will quickly position you as an “expert” (Once someone said about me “he must be the expert because he mails daily” even though they knew nothing else about me and hadn’t even read one of my emails).
All of which is why I am a big ol fan of the daily email shtick. And why I would encourage — nay, I demand that you do daily emails as well.
So then why do I call writing daily emails “foolhardy”?
Well that is simple. And it comes about because writing daily emails has a “shadow self”.
And that “shadow self” is that writing daily emails is a total pain in the ass.
There, I said it.
Even though I love writing my daily email, and I love writing emails for my clients, it is not always “fun”.
Sometimes it is a long, slow slog. And anyone who says you can write daily emails effortlessly and in just minutes probably has some ulterior motive. At least that’s been my experience.
So what’s the fix?
The fix is to write your emails ahead of time of course silly. This is something I am currently rectifying in my own daily emails, and something I demand of my clients.
1) Because when you write your emails the day of, you will almost always think of some way you could make it better mere minutes after clicking “send”. So having it percolate at least over night almost always makes the emails better.
And 2) Because that way you can plan and strategize a month’s worth of emails. This is important because it’s not one single email that does the selling job. Each email theoretically should be strong enough to sell someone. But the real “magic” happens when someone reads dozens or even hundreds of your emails. And so they get dozens or hundreds of reasons to buy. Over time, you can stuff your prospect so chock full of benefits, proof, objection handling, and curiosity that all of your emails compound on one another to finally get skeptical and procrastinating prospects “off the fence”. And this is even more powerful when you do it consciously.
Of course, if you want to get ahead on your daily emails without spending hours and hours strategizing and writing, you can always hire a copywriter.
And if you think I am right for you, my waiting list can be found here:
Simply click that link, fill out the form on the page, and you will be added to the waiting list, where you will be notified when I have an opening in my schedule.