The Broke Joke Bloke

There’s a well-known copywriter and copywriter educator who started out as a touring comedian. In fact, I’ve heard him talk about the many parallels between comedy and copywriting which is always fascinating to hear.

Another thing I’ve heard him talk about is his struggle with being broke. 

How he toured the country playing dive bars and middle of nowhere casinos. 

How he lived life as a “Broke Joke Bloke”, until he wisened up and became a copywriter. 

One of the things he teaches now is:

KLT 

Which stands for Know, Like, and Trust.  

In other words, we buy from people we Know, Like and Trust. 

Which is the superpower of email. Because you can contact your list regularly (daily is my suggestion), you get regular opportunities to build KLT. And when you build KLT, you’re building more than just a customer. 

You’re building an asset to your business. One that can pay off for many years. 

Which all but assures you’ll never be a “Broke Joke Bloke”. 

If you want to plug my system into your business, so you can begin building KLT and making sales while you do it, click ‘reply’ and send me your info. 

Then we’ll set up a free consultation to make sure it’s the right fit. 

Tyler McCune

​