The case against getting new customers

Recently I heard a talk the prominent Dan Kennedy gave to a prestigious private mastermind.

As you may guess, many a gem was shared.

But there was one gem, that in my opinion, was not only the most powerful... but also the one most businesses get wrong.

The crazy part is that it's nothing new. It's completely Direct-Response 101 in fact.

Which is why it's strange so many people miss it.

But the even stranger part?

This gem directly alleviates the #1 challenge businesses face. Which is, I'm sure you know, acquiring new customers.

And according to Dan, when it comes to new customers, most businesses vastly underestimate the cost per acquisition.

Which is why people balk when he says they need to spend $500 to sell a $30 product. Because they're only tracking to the point of sale. They're not tracking 1-year, 3-years, and 5-years down the road, where a buyer might be worth thousands or even tens of thousands of dollars.

[Note: If you don't use paid traffic, this still applies to you. Because in that case, you trade an even more valuable resource than money. You trade time. So the more you make per customer... the more time you can spend getting one]

The moral of this tale?

Sell your buyers more stuff. Make it more of what they already bought. Only more expensive and more valuable.

That way you can spend a lot more time and money acquiring each new customer. Because they'll be worth far more to you in the long run.

If you need help with that, you may be interested in this:

For a very limited time I am booking calls to discuss my latest offer, where I will write unlimited emails and other copy, for a simple monthly fee (1-month minimum if you book a call during launch).

It's perfect if you want emails for leads AND buyers.

So that you're bringing new customers into the pipeline... while providing more value for your existing customers. And getting paid for it handsomely.

But because this package is pricey... it's only worth it if you need LOTS of emails written.

Just a note:

There's no limit on the number of calls I'll book to discuss it. But I will only be accepting one new client under this arrangement. That way I can get to know their list and offers at a level of detail I wouldn't otherwise.

If you'd like to book a call, simply reply to this email to see if you qualify.

The deadline to do so is Friday, April 24th at Midnight EDT.

Tyler McCune

P.S. A few more ways to increase lifetime-value:

*One-click upsells
*Strategic cross-selling (let your offers sell your other offers)
*Sell as an affiliate
*Continuity offer
*A high-ticket VIP package for your best buyers

And yes... if you're wondering, those are things I can help you develop and sell. If, and only if, you book a call before Friday, April 24th at Midnight EDT.

To do that, reply to this email.

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