Growing your list is good right?
Well, as a “hardcore” email copywriter and self-avowed email snob, I tend to think it is. In fact, I feel like I’m constantly telling people, “Grow your list and mail it a lot”.
Especially now, when businesses, for the most part, are closed to the public, an email list of rabid, hungry fans is a powerful asset to your brand.
But here’s the thing:
Getting qualified leads onto your email list is good… simply adding new names? May not be.
Because if you’re adding names who aren’t good buyers (i.e. they just want free stuff or signed up to your quiz funnel on a whim), then it does your bottom line no good.
Even worse, adding unqualified prospects will simply hurt your deliverability due to low open rates, spam complaints, and more. It could also skew your perception of the market.
Because having regular contact with your list is by far the best way to understand what they want to learn and buy from you. So if the names on your list aren’t your ideal prospect… they’ll give you the wrong info.
The real way to grow your list.
All that said, there are some simple things you can begin doing that will 1) add better, more high-quality leads to your list, and 2) get the low-quality leads you currently have on their to unsubscribe (yes, that’s a good thing).
Don’t just throw freebies at the wall to see what sticks.
In the online list-building world, you’ll often run across the idea of a “content upgrade”. While the concept may be sound, the execution is usually off.
What works much better is having a high-quality lead generator that speaks to your ideal audience. If you’ve niched down properly, this shouldn’t be any trouble at all. Even if you have a “wide” niche like I do.
You want your lead generator to be so good, that when they’re done consuming it, they’re demanding more.
Because the idea of a lead generator isn’t just to get a lead. It’s to increase your sales. So you have to think through the entire process.
Sure you could give them some cheesy, watered-down checklist or templates, but if they don’t consume, use, and benefit from it… you, my friend, just cooled down a lead.
And the idea is to get your leads red hot and aching for more.
One way to do that is to use a tremendously valuable lead generator. Something that has a for real retail value attached that people have paid to get.
Below are a few ideas. Obviously tailor them to your market, offer, and goals. Here they are:
That’s just a short list. And I’m sure you can think of many more. Especially because you know your market, offer, and goals a lot better than I do.
But think through an insanely valuable and generous lead generator, and you should get more hot leads in no time.
Curate your list aggressively.
This is something I learned from the great email marketer, Ben Settle. How he puts it:
“I’d rather have four shiny quarters, than a hundred sticky pennies.”
So instead of catering to everyone, cater to your biggest fans (i.e. use the 80/20 principle, and cater to the 20 instead of the 80).
Here are a few ways to do just that:
Ok, so that’s more than enough info to get you started building a much higher-quality list.
I know, it’s not the usual “list-building checklist” you see that lists sources of traffic.
But it is, in my opinion, far more valuable than any traffic source you could dream of. Because if you’re not using those traffic sources in the right way… you’re simply inviting the time-sucking vampires into your home.
Which is not a recipe for business success.
To learn how to write emails that not only raise the quality of your lead over time, but make sales while you do it, go to the link below and type your info into the box: