The case for xenophobia in business

When I'm speaking to prospective clients, one of my favorite questions to ask is:

"Do you have any horror stories from hiring freelance copywriters?"

If you've spent any time hiring or working with freelance copywriters, then I'm sure you know that the answer is almost always an inevitable "Yes".

Now I don't just ask this question to confirm my suspicion that most freelance copywriters suck.

I ask because it helps me to very easily sell the person on hiring me. Because whatever their horror story is, I can simply position myself as the opposite.

In fact, I asked this question to a prospective client just last week and he said:

"Haha, there are so many."

And proceeded to tell me how he had hired copywriters from Fiverr, and they lived in a foreign country, didn't speak English as their native tongue,and it was a total pain in the ass trying to communicate from different time zones, let alone the work they turned in was a steaming pile of spam.

As the prospective client said:

"What can I expect? I found them on Fiverr."

Now don't get me wrong, I'm not saying you should never hire someone from Fiverr or any of the other marketplace sites. There are decent copywriters and other freelancers lurking there. Some of them can be hired for a penance and will do just fine.

But that's not the norm.

Most of them will simply take your money (although much less than you'd invest in a copywriter who knows what they are doing)... waste your time... and ultimately make you throw out the copy and start again.

Which is just what my prospective client was forced to do.

So what is the point of me telling you all this?

The point is to simply warn you about the dangers of going out into the big, bad world and searching for copywriters to hire. Especially ones that lurk on Facebook, Fiverr, and other "bottom-feeder" sites.

Instead, look for someone you trust, that has demonstrated their skills, their knowledge, their work ethic, and their ability to turn in work on time.

If that person happens to be me, then click the link below and put your info into the form. If you qualify you will be added to my waitlist, and will be notified the next time I have an opening in my schedule.

www.copybymccune.com

Tyler McCune

P.S. If you have any freelancer horror stories, and you want to tell me about them, just hit 'reply' and spill the beans.

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