When I started writing copy, I did everything the gurus taught:
Read. Study swipes. Hand copy controls. Take courses. And so on and so forth.
But still, every time I’d send copy into a client… I’d cringe.
Because I didn’t really know if it was good.
I hadn’t written enough.
Or seen how copy performed in the real world.
So not only was landing clients scary. Fulfilling the work was scary too.
And even when they’d send back an email saying “good work” I’d doubt it. I’d think “They’re lying. They don’t really know good copy. It’s gonna bomb.”
It took me a long time, a lot of books, a lot of courses, and a lot of swipes before I felt like “I got this”.
If I could go back and do it again, I’d spend way less time and money on that and use the “cringe method” to shortcut it all.
What’s the “cringe method”?
Get someone who understands good copy to tear your work a new booty-hool (in a good way).
I call it the “cringe method” because at first it may make you cringe to get your flaws pointed out.
But I can tell you, when you get your copy critiqued, you can pick up more immediately applicable info than by reading an entire book.
At least that’s been my experience.
Because critiques are imminently catered to the exact problems holding your copy back right now.
It’s not theory.
It’s not hard to understand concepts.
It’s imminently useful.
Best of all, it gives you confidence that what you wrote has a “working copywriter stamp of approval”.
And that’s priceless.
Because nothing prevents you from writing like fear of failure.
I do offer critiques sometimes. But only to those who are signed up for my email list.
Which you can do, and you will also unlock all my email tips, by heading here: