There's a common "trope" I see among business owners trying to write for themselves. And this "trope" (that's likely stealing money from them every day, especially when it comes to long-term brand building and becoming a niche unto yourself) is...
Not speaking your mind. Never getting to the "rub". And worst of all, afraid of offending some poor soul.
Now don't get me wrong. You should never go out of your way to offend someone. That's called being an arsehool.
But there's this curious (and money-sucking) thing that happens, where business owners try to self-censor some of our more controversial ideas.
It can happen about politics.
Or about industry norms.
Or even a silly, little, harmless joke.
I hear it way too often. And it done breaketh my heart.
Because one of the joys of owning a business is having a platform for self-expression. Being able to have a say. Having some impact on the collective conscious.
Even if it's a small one.
So this isn't just about making more money (which, if you really speak your mind, you're almost guaranteed to, as people are attracted to unique thinkers).
It's about giving your gift to the world.
As I heard the great Marcella Allison put it once:
"Being the instrument the universe needs me to be."
Yes, that may be overly "woo" for some of you. But it don't bother me.
Because I'm not self-censoring myself...
And if that means some of you "logical" types leave my list... so be it.
I know that the ones who do resonate with me will be that much more bonded.
And that's what it's really about. Being unrepentantly you, so that you bond with your best customers. The ones who will be with you (and spending their money with you) for the rest of your business career.
Obviously you want to tailor everything to your market. And obviously when I write for clients I always speak in their voice (a voice their market will respond to no doubt, but always their voice).
So, if you want to me to kill any mealy-mouthed copy you may have sittin' around, hop over to this page and put your info in the box: