The great email pandemic

It's funny, I've been seeing tons of names I don't recognize on a personal email account I've used for years.

All the companies that I signed up for and haven't heard from in literal years are using the coronavirus as an excuse to reach out.


And, as such, I'm sure they're seeing a drove of unsubscribes. Two reason for this really:

1) They're just like ALL the other people using this as an "excuse" to mail (and they're especially doing this to shore up any hits they're taking to their sales)
2) I barely remember some of them, and the ones I do remember haven't taken the time to build a relationship with me, so I'm heading for the unsubscribe button faster than a greased hog

If these companies would've been sending me useful and relevant emails weekly (at least) with interesting offers I wanted to buy (and more importantly — that helped better my life), then they would've been in a great position for a coronavirus sale.

Instead, they're losing names left and right off their lists. And prospects on a list are assets to your business. In other words, they're heading during the shytestorm instead of away from it.

Woe is them.

Just another reason to 1) begin building the relationship with your list today, and 2) putting contingencies in place so that you're not flailing for extra sales during a disaster, rather than being in a position to help the people on your list.

Anyway, I really hope you're well. If you need someone to talk to, gimme a shout.

More tomorrow.

Tyler McCune

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