The hard-boiled attitude that makes or breaks advertisers

In Vic Schwab’s “How To Write A Good Advertisement”, there’s a chapter titled “The Hard Boiled Attitude—And How To Acquire It”.

This ‘hard-boiled’ attitude is summed up when Schwab says:

“No plums of ‘easy billing’ drop into the laps of advertising men whose clients live on coupons.”

Put simply, this means that advertisers, marketers, copywriters, and the like, only eat when their ads perform. If they write flop after flop, they’ll get dropped off at the corner dumpster quicker than an expired case of Tab Cola.

Which is why I do two things for every new client:

1) Meet for a consultation where I look over their numbers, sales funnel, back end, and other relevant info to make sure that it actually makes sense for them to hire me (aka make sure you’ll have an ROI on my fees).
2) Offer a guarantee on the first month of working together, so that if you don’t make money, I don’t get paid.

Not only does this ensure my attitude is as hard-boiled as an egg, but it also gives you peace of mind when you take a chance on me.

Right now my project minimum is $1500, which can get you started with a few emails a week or a campaign.

If you’re interested, head over here:

www.copybymccune.com/book

Tyler McCune

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