For marketers, Joe Rogan is a completely fascinating "case study".
And that is because he has been able to build one of the most valuable and responsive brands on the planet (there is even a concept called “The Rogan effect”, where people who are on his show see a boom in sales and influence, simply because he has such a large and vivacious fan base).
The best part is, Joe Rogan ain't in any one "niche". Joe Rogan is really in the business of being Joe Rogan.
It's not like he's the health guy, so people interested in health follow him. Nor is he just the UFC guy, or the comedy guy, or anything like that.
He is so influential that his fanbois and fangurls eat up whatever he says, regardless of how far out there it is.
Even when he is talking about something extremely rare (like bowhunting for example).
In fact, this phenomenon is so pervasive that I'm considering creating an investment system based around Joe Rogan podcasts, and investing in whatever company or industry he is talking about or recommending.
I will call it “The Joe Rogan Fanboi Investment Strategy”.
I bet if you did it right you'd see some gains.
But a better strategy?
Perhaps a better strategy is to build a brand like Rogan's, so you have all the power and influence and sales coming directly to you. And part of how he built his brand is by simply showing up every single day to do the work.
And showing up for years. In fact, he has over 1500 podcasts, many of which span three hours.
Talk about dedication to creating content.
Puts my humble daily email to shame.
That said, obviously most people shouldn't expect to have Joe Rogan levels of fame and influence. And the truth is, most clients I work with wouldn’t want that level of celebrity (it comes with tons of downsides, like the fact that Joe Rogan has to hide where he lives, and is apparently pretty paranoid about his wife and kids, not too mention media attention and the attention of the government when you get that rich).
But if you show up ever day in your prospect's lives, giving a valuable tip, sharing your expertise, telling a story or a joke, and focusing on building that relationship... your brand will grow over time.
And you sales will swell too.
Yes it will take work.
But it’s probably easier and more sure than my Joe Rogan Investment Strategy.
If you want to hire me to write your copy so you can — over time — build a rock solid brand where your prospects and customers buy up whatever you are selling, head over to my client waiting list here: