Today I’m going to teach you the simplest online sales formula known to internet-kind. And lest you think this formula is “too simple, already knew that, gimme more advanced ninja tricks…” know that I first heard this formula decreed by “The Founding Father Of Internet Marketing” Ken McCarthy.
He was a visionary who saw the internet as a tool of Direct-Response when “Jeen-Yes-Es” like Bill Gates and Steve Jobs were laughing and ridiculing the idea. And so he was Dan Kennedy’s go-to internet marketing expert for many years.
Ok, lean in and I’ll spill the beans on this formula...
The simple “Internet Marketing” formula is:
Traffic + Conversions = Sales
It’s extremely simple. And perfect for people who think they need to overcomplicate things with advanced funnel software, retargeted ads, AI-gizmos, FB Messenger Bawts, and other various doo-dads and whirly-gigs.
The thing is… as a copywriter, I sleep, breathe, and eat conversions (chomp). But traffic ain’t my bag. Which is why I’ve become obsessed with traffic lately and how to gobble up all the different kinds I can.
So I’m running a bit of an ex-spearmint to see just how much of a traffic junkie I can be. But I hate to bogart… so I’m sharing a select list of traffic sources with you, my loving subjects.
But before you get all antsy, understand that there’s a giant mosquito in this bowl of rum punch:
Everything I’m doing below relies on producing Daily content. This comes naturally to me as a copywriter (I already write daily emails to my list among other things). So if you’re not able to burp out content like if Don Draper and Homer Simpson had a baby… then maybe just choose one of the below and go all in.
Because when you start to do it daily, you’ll pick up steam (for example, from what I understand posting daily to Itunes will give you a bump in the algorithm, meaning Itunes will send you free traffic… nom, nom, nom).
Ok, hopefully I’ve worked up your traffic appetite, so let’s step to it:
1) Upload your article to Ezinearticles.com, Medium, Hubpages, and, of course, your own blog
2) Read said article as a Periscope livestream and upload the recording to Youtube (if you’re more ambitious go all in on other video sites like Vimeo, FB, etc)
3) Upload the audio part of the video onto Podbean, Itunes, Spotify, and whatever other podcast directories you desire
4) Upload your article as a Linkedin post (longer articles that don’t fall under the character count you can post in the “publisher” section)... if you have other social media — which I don’t — you can also upload them there
5) Turn your article into a press release and upload to the best free press release sites
Now before you start chompin’ at the bit trying to get a taste of my traffic regime, listen to this:
I have no illusions that this “Daily Dose O’ Traffic” scheme will be anything other than slow and laborious. You can systematize the process to make it faster. And once you have everything in place you can easily outsource a lot of the work (I’d still write my own stuff but have others post it in relevant places).
But my guess is that after doing the above daily for a few weeks or months, you should have a steady trickle of extremely qualified leads coming into your pipeline ready to be converted with your daily email antics.
And if you need some help writing persuasive emails your list loves to read, my new book “Email Emperor” can show you how. It details my favorite persuasion principles as well as gives you 10 email types and 14 subject line templates you can begin sending to your list right away.
To get a free copy, go to: