Last night I was hanging with some family that came in from out of town. After dinner and some chit-chat, we decided to watch The Little Prince.
Now, I already have a soft spot in my heart for children’s books… and animated movies… and mytholigical tales… so I was primed to get sucker-punched straight in the “Oh dip this is a good movie-plexes”.
One of the themes of the movie is fun vs discipline. Or spontaneity vs routine. Or what’s enjoyable vs what’s “essential”.
And, as you may guess, what the movie seems to hint at is balance between fun and discipline.
Take writing daily emails for instance:
Discipline and routine is what gives you consistency in sending emails every day (or every week or whatever it is that you choose). And that consistency is one of the main things that will build your brand over time.
While the fun and spontaneity lets you maintain your sanity as you go back to do it.
But there’s actually a deeper secret to having fun when writing emails. And that secret is:
If you don’t have fun writing it, chances are they won’t have fun reading it.
Now obviously don’t go overboard with this. But when you inject fun and spontaneity into your emails, you’ll begin building relationships with your audience in whole new ways.
But if you want me to have all that fun writing your emails (ok, it’s hard work too), then message me back to find out what it takes to get me on your team.