Today I want to tell you about one of my favorite figures on the internet, Zardulu. Now, Zardulu isn’t easy to classify. You can call her an artist, a wizard, a sorceress, a jester, a trickster, or even a fraud.
And truly, she’s all those things.
But what she is at the deepest level is a storyteller. Someone who creates mythology out of the everyday humdrum of modern life. And her mission is to use mythology to create “pearls of merriment for the world to enjoy”.
How she works is fascinating. Her entire shtick is to create viral internet ‘hoaxes’ (she calls them illusions) that alter people’s perception of the world.
If you remember pizza rat (a rat dragging an entire slice of pizza down the subway steps)... or the washed up “sea monster”... or the raccoon riding a gator… or the three-eyed fish… or the Louisiana woman wearing a frog bikini… those were all the work of Zardulu.
At least she claimed all of them (and for many of those, there is evidence to back up her claims).
But much of the magic of Zardulu comes from what she doesn’t claim. According to her, she’s staging dozens of illusions all at once. Which leads many to ask, “Did Zardulu do this?” whenever anything slightly strange happens.
Which means anything can be Zarudulu. And in some mythological sense, everything IS Zardulu. Which is actually part of her message.
That we should stop being viewers of art, mythology, and stories. And instead, we should begin creating our own pearls of merriment to wake each other up to the joys of life.
So her power comes from mystery, intrigue, preeminence, and curiosity. But most of all, her power comes from adding a little bit of magic to people’s day.
And even though I have a feeling Zardulu may disagree with my capitalist ways, I take the exact same approach with my emails. I view it as a chance to add a little magic to your day. And, just like Zardulu, part of this magic is helping my list navigate the world. Only in my case, it’s specifically about business and email marketing.
If you start adding magic to the world your prospects live in, you’ll have Zardulu-like power and fame in no time.
Ok my little Pizza Rat, on to the good stuff:
If you want me, the Email Soothsayer and Copy Illusionist, to write pearls of merriment to make your list and bank account giggle, reply to this email with your most cryptic message (project details and contact info work too).
Until my next act, I am,