There’s a word in advertising that some call ‘the nuclear option’. It’s the word you want to use when you need to get attention (I used the word twice in that sentence).
So what’s the word you ask? (I just used it again)
The word is not ‘free’, like many people guess.
The simple word is: ‘you’
That’s right, that three letter word is all-powerful.
“So,” I hear you ask, “Can I just use that word and get all the results I desire?”
Not exactly. But there is a practical truth it points to that you can begin to use right away. And this truth is that your advertising should always be centered around the audience you’re speaking to.
Their pains. Their frustrations. Their hopes. And their dreams.
It’s great practice for meditators. Take yourself out of the equation, to the extent that it’s possible.
And if you (see what I did there) want to spend 15 minutes telling me your biggest marketing pains and frustrations so I can crack that frustration egg and let you dine on the nutritious yolk held inside, right now I’m offering free 15-minute consultations to meditation teachers and meditation-based businesses that meet just a few requirements.
If you want to see if you qualify, go here:
The Cross-Legged Copywriter
P.S. If you already signed up for a free consultation, I’m very excited to start crackin’ eggs and makin’ omelettes. Be sure to check your inbox for an email with a link to my calendar page to reserve your time. P.P.S. If you have any questions about said consultations, just hit reply and let me know. I will personally respond.
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