The “never before seen” tactic and how not to fork it up

You’ll hear this a lot on the news, media, and even in advertising:

“Catch this never before seen footage of…”

Well, in the marketing space, that’s almost never true. In fact, almost by definition, it can’t be.

Because if you’re selling something… someone has to have seen it.

That being said, using verbiage like:

“Little known copywriting secrets…”
“Previously only taught to a handful of people at a private mastermind…”
“Keep this discounted link a secret because it’s only for people part of this XYZ Group…”

Can add a lot of “sax-appeal” to your copy. Specifically, it can ramp up scarcity and value. But there’s a beetle in the chili pot:

If you do this in a way that’s even a shade deceitful… like there’s even a smidgeon of doubt that creeps into your customers mind… especially after they buy and consume the product…

They will FOREVER be more skeptical of your future offers, copy and claims. Even if they used and benefited from the product.

So this is one of those ‘tactics’ you gotta use carefully.

If you choose to use it, be sure to put your muzzle on, Killer.

To get me on your team writing email copy, hit ‘reply’ and let me know what you need.

Tyler McCune



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