You know how everyone is calling this the "new normal"?
I have to say... I disagree.
Now don't get me wrong, I know times are tough for lots of people. I know some have lost their jobs. Others have lost their savings. Many have lost loved ones. And now, some are starting to lose their minds.
I get that I'm one of the lucky ones.
I haven't taken a big financial hit. I rarely leave home other than to take my dog to the park even before quarantine. I live in a small town so we don't have ice cream trucks full of bodies sitting around. And I don't know anyone who has tested positive for the nasty bug.
The only real difference this has made in my life is I now wear a mask to the store... and see my neighbor-kids playing in their yard all day.
Still, calling this the "new" normal ain't ringing a bell for me.
I know it *feels* like a weird time. But really, this ain't unusual. What is unusual is the past 70 years.
Because having 70 years of relative peace, safety, and prosperity is an anomaly.
An anomaly to the war, death, and disease that is the human norm.
In fact, we’re lucky to have just 1 disease in this pandemic.
Because just a hundred years ago they had cholera... polio... typhus... measles... and mumps... all ravaging the world at the same time.
Not too mention WWI... the great depression... WWII... and the Spanish flu all hitting within 30 years of each other.
My grandmother lived through a lot of that.
I'm guessing yours did too.
So this isn't the end. It's far from the end. This is just a test.
And not only do tests allow you to "level up" (like going from High School to College after passing the SAT)... but tests force you to grow.
I was recently listening to an extremely smart cookie about history, politics, and global change. He said his kids, for the first time ever, have been forced to sit at home and think. What are they thinking about? Well for one thing death. But not just death. They're thinking about fragility... meaning... and what we as humans are doing here.
You know -- the things that really matter.
Way more than watching football...
Or playing Fortnite...
Or even growing your business...
Again, don't misunderstand. I love business. Building my own and helping my clients build there's. It's one of my favorite things in life. I'm always learning how to write better copy and I'm always striving to get better.
Even still, at the end of the day, what really matters is being present for yourself and your loved ones.
What Marcella Allison called: "Being what the universe needs you to be."
What I call: "Giving your gift to the world."
Does that sound cheesy? It absolutely does.
Is it true? I think so.
Because what motivates me to grow my business... and read and study hours each day... and pore over sales letters... and even write them out by hand... ain't the money hunny.
It's buying my dog the best food and toys.
It's taking my parents out for a nice dinner.
It's treating my friends to a night on the town.
It's giving to those who need it most.
It's helping others secure financial freedom, so they can do the same.
I know this ain't my usual spiel. But it's something I've been meaning to send you.
And I know things are tough right now.
But who knows where the journey will take you.