I love conspiracy theories.
They are—in my opinion—the truest form of “myth” we have today.
They project people’s inner feelings of fear, mistrust, and corruption onto the “facts” of reality.
And in some ways, they are a more accurate representation of society and the psychology of those who comprise it than the so-called “real” news.
Which brings us to:
If you don’t know Q (AKA our lord and savior) then you are missing out on one of the richest veins of American literature ever made. (I’m a recovering English-major so you can trust me on that.)
Q’s supporters believe he (or she I suppose) is a high up Government official with “Q” level security clearance who is working with Donald Trump to take down a worldwide cabal of Satan-worshipping pedophiles running a global child sex-trafficking ring.
And yet, somehow that’s not the craziest part.
Because, just like Campbell postulated the “mono-myth”, QAnon is the “mono-conspiracy”.
It’s a wide ranging philosophy—spouted off through cryptic messages called “QDrops” and greedily analyzed for deeper meanings by his followers—that basically covers every conspiracy you can think of.
One recovering Q supporter summed it up by saying:
“The beauty of QAnon is you can believe whatever you want”.
(Lots of copywriting wisdom in that gem)
So whether you believe in FEMA death camps… the flat earth… or even lizard-alien overlords… you can find a home with Q.
And yet STILL that’s not the craziest part.
So what is?
The origins of Q.
Which started in a humble image board (sort of like a forum) with an inside joke roleplaying game where they’d make posts pretending to be high-level government officials.
So there was FBIAnon… CIAAnon… and OnAndOnAnon (ok, that ones a joke).
But for some reason Q stuck.
And not just with the internet meme culture. But it sprouted it's ugliness into the "boomer" generation and has infected a whole lotta 50+ year old white Trump supporters.
Which, strangely enough, brings me to the point of this whole spiel:
In a lot of ways I feel like Q.
I started these daily emails as a “role playing” game more or less where I just wanted a chance to write every day and practice my copy skills so I could improve.
And now it’s morphed and grown into something much bigger.
It’s really quite strange.
Anyway, there’s more about Q then I could ever fit in one email.
I highly recommend going down the rabbit hole.
Not only is it endless entertaining, but you’ll also pick up a lot of tips on how to build a rabid fanbase and see how much people want to believe.
Just like Gene Schwartz said they would.
For more copywriting tips, go here: