The tale that follows is sure to horrify some. It horrifies even me to be honest.
So suffice it to say, I ain't proud.
I am, however, laughing.
Because in college, my friends and I decided to emulate a popular show, and leave a dollar on the street, sit on our roof, and watch who picked it up.
Why is that so horrifyingly funny?
Because inside that dollar bill, was a little present.
That's right. You guessed it. Poo dolla.
Even though I'm morbidly ashamed of it, and would never do something like it again, I can't say I regret it.
Because it was a masterclass in human psychology.
We got all different types of people stopping to swoop our stinky bills. Like the people who picked it up, got shocked and threw the bill down disgustedly — and then laughed when they realized they'd been duped.
Then there was the guy in the wheelchair (and this was less funny than sad really), who bent down to get it and almost fell out of his wheelchair picking it up (I can't remember if he kept or not. I suppose my brain blocked the memory out of shame).
Then there was the guy who picked it up, noticed there was something in the middle, shook out the... contents, and then proceeded to take out his wallet and put the poo dolla away.
To be fair, it was a rather dry piece of poop. So though gross, it's not like the guy was walking around with wet poo in his pocket.
Even still, my friends and I lost it. We knew it couldn't get any better than that.
So we washed our hands and went inside.
The morale of the story?
Even a dollar bill on the dirty street, with a hardened dog turd rolled up inside, will be grabbed, fingered, and claimed as personal property by some people some of the time.
Which is why you can get away with a crappy offer. Some people just ignore the smell.
But if you have a really good offer? And you send that offer to the right audience? And you use the right messaging that tickles your audience in the right way to make it a no-brainer decision?
Then you got a real business on your hands.
If you are interested in hiring me to write copy, the first step is to click the link below to get on my waitlist. Click the link, fill out the form and if you qualify, you'll be added to my waiting list and will be notified when I have an opening in my schedule.
To get started, simply click the sparkling clean link below: