Recently I heard about a phenomenon called “parasocial interaction”.
It was a term coined in the ‘50s to mean:
“a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television.”
In other words, when you interact with a celebrity, through TV, radio, or other media, you begin to bond with them as if you were friends.
Which leads some people to do nutty things like adopting the belief system of that celebrity.
In plain English:
When someone interacts regularly with a celebrity, they begin to feel like they’re friends even though they’ve never met. And in order to feel closer to their ‘friends’, they’ll start thinking, acting, and talking like that celebrity.
Which makes a whole lot of sense. It’s why every Joe Rogan fanboy bowhunts, does Jiu Jitsu and talks about cryotherapy. It’s also why ‘influencer’ marketing is so forkin’ hot right now. Which explains why Flat Tummy Tea — which is apparently just “liquid exlax” btw — has an estimated yearly revenue of over $35M according to Owler.com.
But it’s not just podcasts and celebrities that can “turn on” this behavior.
There’s an aspect of this that can easily be applied to emails. In fact, by emailing regularly and in the way I teach in my book, you automatically “tap into” this phenomenon of parasocial interaction.
Now this is borderline abusive relationship territory… in that you can very well use this knowledge to manipulate people to do irrational things (I wonder if this explains why serial killers get marriage proposals in jail).
So in a way I feel like I’m handing you a loaded gun I found in the backyard… or maybe it’s like I discovered how to split an atom and I’m handing you a nuke.
Either way, know this:
The more you can build a relatable persona into your emails… and the more frequently you email your list… and the more your list feels bonded to you as a real human bean…
The more your list will want to support your mission… and agree with your thoughts… and trust your opinion… and yes, that means buying your stuff.
Again, don’t do this in a manipulative way. It all starts with you actually caring about your market and wanting to help. Otherwise, you’ll attract terrible customers who want to be manipulated.
Which may result in profit… but will likely make you a very unhappy bird indeed.
Instead do this:
The above points are easier said than done. And the best thing you can do to accomplish this is to mail your list often. Ideally daily.
If you struggle with writing emails, you may just need a system to help you get going. I detailed my system in my book “Email Emperor”. To get a free copy and unlock my daily email tips, hop on the wagon below: