The seven-part quick n' dirty copy editing checklist

Even if you don't take me up on the low-priced copy critiques I'm offering until Midnight tonight (after that it will be too late), I still want you to write better copy.

And writing better copy often comes down to what you do in the editing phase. But you don't have to "go it alone". In fact, many top copywriters use formulas and checklists as they write and edit.

Now you can too. Because below is a quick n dirty copy editing checklist. Will it have you writing "breakthrough" control copy? Probably not.

But it will make your copy more readable. Which will likely boost your response. And "prime" your prospect to want to read your copy in the future. So next time you're editing, keep this in mind:

1) Your copy is speaking to your prospects, using their language, talking about their problems, and is totally "in their world".

2) Your writing is tight. Delete extra words. Say things concisely. Boil it down to a tasty copy reduction.

3) Every claim is believable or is supported by proof.

4) Your copy is high-energy! The enthusiasm you have for your offer is conveyed to the reader.

5) Your copy is not counter to what your prospects believe or can be persuaded to believe.

6) Your copy is almost easier to read than not to read. There are no dull or "low energy" sentences.

7) Your copy is laid out logically. There are transitions between ideas and sentences. If you can't think of a transition, use an old standby like "another thing to keep in mind".

Another thing to keep in mind is your CTA. Yes you want urgency. Yes you want "S" appeal. But, most importantly, your CTA must be clear.

And with that in mind:

Obviously this is just the start.

You can go way deeper down the copy editing rabbit hole.

And if you want to, I will critique 5 of your emails for $50. But only if you reserve your time before Tonight at Midnight EDT.

And by my watch, the deadline is nearly upon us.

To reserve your slot, pay here:

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=536ACAK9EVYWN

Tyler McCune



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